Google: YouTube traffic from mobile devices nearing 50%

Credit: flickr photo by brionv

More than 1 billion Android devices have been activated worldwide, with 1.5 million being activated every day, Google CEO Larry Page said in a conference call Thursday following the company's Q3 earnings release.

The search giant on Thursday announced a Q3 net profit of $2.97 billion on $14.9 billion in revenue, up from $2.18 billion and $13.3 billion, respectively, from the same quarter last year. The results beat Wall Street expectations, sending Google shares up 5% in after-hours trading.

Beyond the financial data and Android activations, the conference call was light on details, with one eye-catching exception: 40% of YouTube's traffic now comes from mobile devices, up from 6% just two years ago, according to Page.

That's a huge trend, and it's yet another indication that the online world is rapidly becoming  predominantly mobile. Don't be surprised to see more than half of YouTube's traffic coming from mobile devices by early next year.

Page also reiterated Google's commitment to developing products that will work across multiple devices.

"For years everyone talked about the multi-screen world, and now it’s arrived," he said.

Google has put heavy emphasis with its Chrome browser and OS on syncing functions that allow  users to seamlessly switch from one device to another without losing work.

The company's Motorola Mobile division generated revenue of $1.18 billion, or 8% of the company's revenues for Q3. That's down from $1.78 billion in last year's third quarter, though Motorola's first major product since being acquired last year by Google -- the Moto X Android phone -- wasn't released until August 23, more than halfway through the third quarter. However, the Motorola division continues to rack up huge losses -- $523 million in Q3 alone.

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