Matt Rosoff

Editorial Director, CITEworld

Matt Rosoff was the creator and founding editor of CITEworld from 2012 through 2014.

Steve Ballmer and the guy from the time machine

How Apple comes to work: Gradually, then suddenly

How Apple comes to work: Gradually, then suddenly

The iPhone 6 won't change the working world, but Apple Pay and the Apple Watch might.

Why Google just abandoned the 'Enterprise' brand

Why Google just abandoned the 'Enterprise' brand

The rebrand reflects a sea change change in how companies buy IT products.

Three interesting points about Steve Ballmer's resignation letter

Three interesting points about Steve Ballmer's resignation letter

The former CEO steps down from Microsoft's board.

Why I uninstalled Humin, a trendy new contact manager for iPhone

Why I uninstalled Humin, a trendy new contact manager for iPhone

Humin has some cool features, but If you want a place in my life, you must sync with all my cloud sources.

Adatao bridges the gap between data scientists and normal people

Adatao bridges the gap between data scientists and normal people

Adatao is another startup promising easier data analytics for the masses. It stands out in a few ways.

Why Microsoft Azure could have the last laugh in the cloud wars

Why Microsoft Azure could have the last laugh in the cloud wars

Amazon can't afford an indefinite pricing battle and Microsoft's hybrid-cloud message resonates among large enterprises. The wild card is Google.

What's really going on with that NFL-Surface deal

What's really going on with that NFL-Surface deal

Yes, it's part of a big marketing program. But the NFL is embracing Surface in other ways, too.

But really -- what IS the point of Windows Phone?

But really -- what IS the point of Windows Phone?

Tech blogger and former Microsoft employee Robert Scoble drew some scorn for suggesting that Microsoft abandon Windows Phone.

How Box took off at Toyota, where SharePoint is already used

How Box took off at Toyota, where SharePoint is already used

It started as a pilot project for execs. Now, Toyota is using 2600 seats, with an option to buy more.

The little bit of good news in Box's latest numbers

The little bit of good news in Box's latest numbers

Box's amended IPO filing shows that revenue is growing quite a bit faster than expenses, but the company's cash burn is still a problem.

The great tech lull of 2014

The great tech lull of 2014

Everybody's waiting for the next big thing.

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