Google: YouTube traffic from mobile devices nearing 50%
More than 1 billion Android devices have been activated worldwide, with 1.5 million being activated every day, Google CEO Larry Page said in a conference call Thursday following the company's Q3 earnings release.
The search giant on Thursday announced a Q3 net profit of $2.97 billion on $14.9 billion in revenue, up from $2.18 billion and $13.3 billion, respectively, from the same quarter last year. The results beat Wall Street expectations, sending Google shares up 5% in after-hours trading.
Beyond the financial data and Android activations, the conference call was light on details, with one eye-catching exception: 40% of YouTube's traffic now comes from mobile devices, up from 6% just two years ago, according to Page.
That's a huge trend, and it's yet another indication that the online world is rapidly becoming predominantly mobile. Don't be surprised to see more than half of YouTube's traffic coming from mobile devices by early next year.
Page also reiterated Google's commitment to developing products that will work across multiple devices.
"For years everyone talked about the multi-screen world, and now it’s arrived," he said.
Google has put heavy emphasis with its Chrome browser and OS on syncing functions that allow users to seamlessly switch from one device to another without losing work.
The company's Motorola Mobile division generated revenue of $1.18 billion, or 8% of the company's revenues for Q3. That's down from $1.78 billion in last year's third quarter, though Motorola's first major product since being acquired last year by Google -- the Moto X Android phone -- wasn't released until August 23, more than halfway through the third quarter. However, the Motorola division continues to rack up huge losses -- $523 million in Q3 alone.
Customers have taken control of the buying process, and gone are the days of the carefully crafted marketing message. That means you have to deliver relevant, quality content in the proper context of the customer's situation and device they are using -- and that's a huge challenge for most companies.
Four months after Quip launched on iOS, the company delivers on its promise of an Android app for its eponymous word processor. Today's release comes on the heels of a major update to its Web and iOS apps that finally lets you import Microsoft Word files, a feature the Android version lacks for now. Still, with these two updates, Quip edges closer to its ideal of being a collaborative cross-platform word processor.