It's designed for the 3.5 billion people who have feature phones today. It solves technical problems Google is not interested in and is a better fit for the pre-paid phones popular in developing countries. The only trick is getting developers on board.
BYOD trend to explode over next 2 years, study says
Enterprise IT professionals who fervently wish the "bring your own device" phenomenon will blow over are in for some bad news: This is just the beginning.
A recently published report from analyst firm Juniper Research predicts the number of BYOD smartphones and tablets used by employees for their jobs will more than double within two years.
Juniper's study, titled "Mobile Security Strategies: Threats, Solutions and Market Forecasts,” estimates that the current total of 150 million employee-owned devices now being deployed in enterprises will balloon to 350 million by 2014.
And that's not even counting the hybrid tablet/smartphone devices that are on the horizon.
Not surprisingly, enterprises in the public sector have been more reluctant to permit BYOD than private-sector organizations. There are two obvious reasons for this: 1) Public-sector enterprises such as government agencies have concerns about protecting confidential data that, if leaked, could create security problems, and 2) Private-sector enterprises feel pressure to stay competitive by embracing technology trends and offering employee-friendly environments. One way to accomplish the latter is to allow BYOD, which is a consumer-driven trend.
Juniper also said BYOD is (and will continue to be) most popular in Western Europe. This contradicts data from a Dell-Intel research project which shows that France, the U.K. (and the U.S.) lag behind emerging markets such as China, Mexico and Brazil in BYOD adoption.
The study reports that most employees surveyed lack security software on their personal devices -- just the kind of thing that keeps IT professionals up at night.
According to research from enterprise mobility security vendor Good Technology, Apple's iOS accounted for 71% of activations in the second quarter by the company's enteprise customers, with Android devices comprising 28.3% and Windows Phone 7 at 0.9%.
Smartphone usage still dominates, Good reports, with 73% of total activations among its clients in Q2. Among tablets, Apple's iPad accounted for 94.5% of activations, Good said.
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