There's a sentiment that often comes up when discussing BYOD, the changing workplace, and the consumerization trend as a whole. It's the idea that consumer-oriented cloud services and mobile apps are delivering a much better user experience than an IT staff, business software, and enterprise developers can provide. That's led companies like Enterproid and Apperian to focus on the end-user experience as well as the IT and management experience of their mobile management products. Both companies see the end user experience as a powerful competitive advantage.
Weekly roundup: Windows Phone, social business, and BYOD in China
We're getting excited for the CITE One-Day Forum in New York City on October 10.
Earlier today, Galen Gruman and I hosted a Twitter chat on consumerization, and many of the folks attending the CITE Forum were on hand to discuss BYOD policies, data protection, and social solutions in the enterprise. You can check out a rundown of all the tweets here. We'll do another one next Friday, October 5, at 1 p.m. ET/10 a.m. PT -- follow along by following the hashtag #CITEchat.
We've also been talking to a bunch of the speakers who will be at the forum: Dion Hinchcliffe gave us an overview of how users are wresting control of IT, Steve Damadeo talked about his challenges making corporate data and apps available on mobile devices, and Noah Broadwater talked about how hard it is to convince some users that they still need a PC. We'll be featuring many more of these real world IT stories about consumerization in coming months, so stay tuned.
We also saw a lot of interesting consumerization news and features around the web. Here's a selection of our favorites.
Consteallation Research analyst Charles Brett recommends that enterprises consider popularity when setting up a BYOD policy. He also says that it's short-sighted to block jailbroken devices automatically.
Over at our sister publication CIO, Tom Kaneshige talks to a CEO who has spent a lot of time in China recently. His surprising conclusion? China does BYOD a lot better than the United States.
Will IT departments soon have to deal with yet another successful smartphone platform? Maybe. Fortune contributor Don Sears says that Microsoft could still win the smartphone race by focusing on large enterprises and becoming a master retailer.
Speaking of Windows Phone, former manager Charlie Kindel talks about how successful platforms are built. He's heard that Microsoft wants to have 10,000 apps in the Windows Store by the time Windows 8 launches in late October -- and he expects Microsoft to open the checkbook if there aren't.
Forbes contributor Dan Woods lays out the business case for social tools in the enterprise, discusses what they need to succeed, and evaluates the prospects of vendors like Jive, SAP Salesforce, and -- his favorite -- Appian in the space.
Bring your own device is so 2012. The next big push in the consumerization of IT is bring your own cloud. And just as when consumer devices poured into the enterprise, many IT organizations have already responded with a list of do's and don'ts.
Skyhigh monitors what cloud services employees are using and said that most businesses are surprised at what it finds.
A study by Cisco Systems' Internet Business Solutions Group concludes that the value companies currently derive from BYOD is "dwarfed by the gains that would be possible if they were to implement BYOD more strategically."