By IDG Enterprise

Glide lets you access content across devices and services

December 20, 2012 11:33 AM
Credit: screenshot

Transmedia, makers of Glide, will be introducing an updated service next week which provides a way to access all of your devices regardless of operating system, as well as content stored in many popular cloud services -- all from a single interface.

Picture being able to connect all your devices and favorite services from a single place. Suppose you have an iPad, an Android phone and a Windows laptop and you use Facebook, Flickr and Dropbox. With the new Glide, you'll be able to conduct a single interface search across all of those devices and services, and publish to any supported service.

 
Credit: screenshot
You can access content on two Windows 8 devices, Dropbox, and an Android Device from this single screen.
 

Glide has been around since 2005 and has gone through a number of iterations as a web-based operating environment, but Glide CEO Donald Leka says,"The market is ripe for a solution that connects people's fragmented digital lives."  He explained that it's a rare user who has the same operating environment across all of his or her devices, and no matter how hard Microsoft may be pushing a unified vision, it's not really realistic that most users are going to have a Windows phone, tablet, desktop/laptop, and also use SkyDrive and Office. 

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Leka says that Glide's core value proposition has always been the ability to share files regardless of the format across devices, provide granular security at the document level, and provide a missing level of integration, but the way they did it was through a web-based front-end. That made sense in 2005 when Glide launched, but the way people interact with technology has changed.

Today, he says, it's clear that users have different requirements and they are not looking for a one-stop front-end that simply replaces tools they already have (and probably prefer to use). The approach his company is taking now not only takes advantage of more current user requirements, it has the added benefit of lowering his overhead costs: because all data is now stored in the external services, rather than as part of Glide, the company no longer needs to maintain data centers. What server space Glide does require they are now using Windows Azure and Amazon Web Services, drastically reducing the cost of doing business. 

What's more, Glide is no longer competing with bigger cloud-based services such as Dropbox or Google, and are actually providing a value add for them, making it much more attractive for them to partner with Glide.

And if you're wondering how they are going to monetize this, it's partly due to the lower overhead costs and partly through the surreptitious ads mixed in with the content as below.

 
Credit: screenshot
Notice the Bing ad in the second row.
 

The service will be rolled out for Windows 8 and Android next week and you can expect an iOS version to follow some time in January.

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