There's a sentiment that often comes up when discussing BYOD, the changing workplace, and the consumerization trend as a whole. It's the idea that consumer-oriented cloud services and mobile apps are delivering a much better user experience than an IT staff, business software, and enterprise developers can provide. That's led companies like Enterproid and Apperian to focus on the end-user experience as well as the IT and management experience of their mobile management products. Both companies see the end user experience as a powerful competitive advantage.
VMware aims to help companies regain control over the mobile workforce
VMware announced a new product this morning to help IT gain control over the rising tide of consumerization. It's a vision that will appeal to IT departments who long for the old days of tightly controlled Windows desktops and applications, but end-users might not welcome it.
VMware Horizon Workspace is the latest addition to the Horizon family, a blanket brand for the company's remote access solutions. Workspace puts all of a user's data, approved applications, and virtual desktops into a single virtual workspace, which is then delivered consistently across all types of devices. In other words, no matter if you're logging on from a Windows PC at work or iPad at home, the experience will look, feel, and work more or less the same.
The benefits to IT are clear: it can now manage access to mobile apps from a central console, rolling out apps to particular users or departments, revoking access when a user leaves the company, and so on.
There's also a file-sharing system built into Workspace that lets users share documents and files, with enterprise-friendly features like auditing.
VMware's senior director of end-user computing, Eric Freiberg, explained that a lot of enterprises want to rationalize a bunch of different "point solutions," such as mobile device management and file-sharing (think Box or Huddle).
"A lot of companies like all their data and all assets within their data center," he told CITEworld. "A lot of SaaS [software-as-a-service] services are a great solution if 20 people in the marketing group need to share files, but very few look at them as strategic enterprise-wide platform."
So what do users get out of it?
Well ... if they're not already using a cloud-based file-sharing solution, this is better than the old-fashioned method of sending around e-mail attachments. It also provides single sign-on, which can be a time saver versus having 20 different cloud-based apps with 20 different logins -- although plenty of cloud services already offer Active Directory integration or work with single sign-on tools like Okta.
But really, this solution is not pitched at users or individual departments. It's for organizations who already have VMware as part of their infrastructure, and want to extend that infrastructure to get more control over users as they work from more locations and more types of devices. Those are very real concerns for some organizations, like companies in strictly regulated industries or government agencies. For those companies, it's better than the alternative of locking users out entirely.
VMware also announced updates to a couple other products -- in particular, Horizon View will get support for new gestures that will make it easier to control Windows apps from touch-screen devices like iPads, and users will be able to access virtual Windows desktops with a web browser (no client required).
Bring your own device is so 2012. The next big push in the consumerization of IT is bring your own cloud. And just as when consumer devices poured into the enterprise, many IT organizations have already responded with a list of do's and don'ts.
Skyhigh monitors what cloud services employees are using and said that most businesses are surprised at what it finds.
A study by Cisco Systems' Internet Business Solutions Group concludes that the value companies currently derive from BYOD is "dwarfed by the gains that would be possible if they were to implement BYOD more strategically."