Google Docs and Google Sheets are getting more useful for consumers and enterprises with the addition of third-party tools that enable neat new functionalities.
Happy birthday, CITEworld!
We started CITEworld a year ago with a simple premise: Consumer technology is creating a radical change in how we get work done.
Since the beginning of IT, enterprise and consumer were separate realms. Big enterprise vendors sold directly to CIOs or the IT department, who pulled users -- sometimes happily, sometimes kicking and screaming -- behind them. While the first PC enthusiasts were renegades who brought their computers to work, the vast majority of us used our first personal computer at the office, or maybe at school. It was the same with Internet access, email, laptop computers, and web browsers. Even the first Internet-connected phones -- the BlackBerry and Windows Mobile devices -- came to the office first.
That has changed dramatically. Many of the most important technology advances over the last decade -- smartphones, tablets, social networking and collaboration, cloud-based alternatives to traditional software -- started with consumers. Or, as I prefer to call them, people. In many cases, people brought these technologies to work themselves, forcing IT departments to figure out how to work with them. When the CEO says "I want to use my iPad at work," IT follows.
In other cases, a new breed of entrepreneurs like Aaron Levie at Box, Phil Libin at Evernote, and David Sacks and Adam Pisoni at Yammer saw an opening in the user-hostile design of many enterprise products, and went on to apply lessons from the consumer world to their own alternatives. Instead of focusing on checklist features for the IT department, these new-breed enterprise companies ask "how can we make people more productive at work?" Everything from product design to sales strategy flows from there.
For the last year, CITEworld has covered this technology tidal wave from many different angles:
- In our Tales From The Cloud series, we've interviewed dozens of companies who have made big bets on consumerization in their own workplaces, from Pepsi buying 4,500 iPhones for the hourly workers who place its products in convenience and grocery stores, to Quixote Studios discovering that moving from Exchange to Google Gmail brought a whole bunch of unexpected side benefits.
- We've given context to the massive changes brought about by the shift to consumer technologies at work, as new giants like Apple and Google emerge, and old giants like Microsoft radically transform themselves in a bid to stay relevant. We've also covered some groundbreaking enterprise startups and investigated rising trends like wearable technology, the changing workplace, and game mechanics at work.