The smartphone market will remain a tale of two platforms
The smartphone market has reached stability, and won't be seeing any major market swings over the next four years, predicts IDC.
In its Q3 smartphone tracking report, the research firm says that overall mobile phone sales will grow only 1.4% this quarter (compared with the previous year), their slowest growth rate in three years. However, smartphone sales are growing nearly 40% year over year. So the mobile phone market today is a story of replacement -- feature phone to smartphone -- not penetration to first-time phone buyers.
Within the smartphone market, IDC predicts only small changes between now and 2016. Android will remain on top with more than 60% global market share, while iOS will stay around 20%. IDC says that iOS uptake could be hurt by the lack of low-priced options.
A report yesterday from Consumer Research Partners suggests that this price sensitivity is already happening: less than 70% of iPhone buyers are choosing the newest option, the iPhone 5. That compares with more than 90% who chose the iPhone 4S when it was new in October 2011.
IDC does predict that Microsoft's Windows Phone platform will finally make some inroads, with a a 71% compound annual growth rate over the next four years, driven by Nokia and HTC. That will put it at about 11% market share -- well above the 2% to 3% that the platform has languished at since its introduction in 2010.
It also predicts that the BlackBerry platform won't disappear, but will stick around with less than 5% market share, while Linux-based phones will drop to less than 2%. Other platforms (Symbian, mainly) will essentially disappear.
Here's the chart.
Customers have taken control of the buying process, and gone are the days of the carefully crafted marketing message. That means you have to deliver relevant, quality content in the proper context of the customer's situation and device they are using -- and that's a huge challenge for most companies.
Four months after Quip launched on iOS, the company delivers on its promise of an Android app for its eponymous word processor. Today's release comes on the heels of a major update to its Web and iOS apps that finally lets you import Microsoft Word files, a feature the Android version lacks for now. Still, with these two updates, Quip edges closer to its ideal of being a collaborative cross-platform word processor.