There's a sentiment that often comes up when discussing BYOD, the changing workplace, and the consumerization trend as a whole. It's the idea that consumer-oriented cloud services and mobile apps are delivering a much better user experience than an IT staff, business software, and enterprise developers can provide. That's led companies like Enterproid and Apperian to focus on the end-user experience as well as the IT and management experience of their mobile management products. Both companies see the end user experience as a powerful competitive advantage.
The smartphone market will remain a tale of two platforms
The smartphone market has reached stability, and won't be seeing any major market swings over the next four years, predicts IDC.
In its Q3 smartphone tracking report, the research firm says that overall mobile phone sales will grow only 1.4% this quarter (compared with the previous year), their slowest growth rate in three years. However, smartphone sales are growing nearly 40% year over year. So the mobile phone market today is a story of replacement -- feature phone to smartphone -- not penetration to first-time phone buyers.
Within the smartphone market, IDC predicts only small changes between now and 2016. Android will remain on top with more than 60% global market share, while iOS will stay around 20%. IDC says that iOS uptake could be hurt by the lack of low-priced options.
A report yesterday from Consumer Research Partners suggests that this price sensitivity is already happening: less than 70% of iPhone buyers are choosing the newest option, the iPhone 5. That compares with more than 90% who chose the iPhone 4S when it was new in October 2011.
IDC does predict that Microsoft's Windows Phone platform will finally make some inroads, with a a 71% compound annual growth rate over the next four years, driven by Nokia and HTC. That will put it at about 11% market share -- well above the 2% to 3% that the platform has languished at since its introduction in 2010.
It also predicts that the BlackBerry platform won't disappear, but will stick around with less than 5% market share, while Linux-based phones will drop to less than 2%. Other platforms (Symbian, mainly) will essentially disappear.
Here's the chart.
Bring your own device is so 2012. The next big push in the consumerization of IT is bring your own cloud. And just as when consumer devices poured into the enterprise, many IT organizations have already responded with a list of do's and don'ts.
Skyhigh monitors what cloud services employees are using and said that most businesses are surprised at what it finds.
A study by Cisco Systems' Internet Business Solutions Group concludes that the value companies currently derive from BYOD is "dwarfed by the gains that would be possible if they were to implement BYOD more strategically."