There's a sentiment that often comes up when discussing BYOD, the changing workplace, and the consumerization trend as a whole. It's the idea that consumer-oriented cloud services and mobile apps are delivering a much better user experience than an IT staff, business software, and enterprise developers can provide. That's led companies like Enterproid and Apperian to focus on the end-user experience as well as the IT and management experience of their mobile management products. Both companies see the end user experience as a powerful competitive advantage.
Former Zenprise CEO says standalone MDM is a tough sell
Citrix is announcing a new product that combines its mobile offerings with the MDM product it acquired along with Zenprise late last year.
The product will pair Citrix products including its secure mail and browser apps, its file sharing service, and its MDX secure container product with Zenprise's MDM software. Citrix is also offering an enterprise app store where IT admins can put those apps and others for easy access by end users.
Businesses will still be able to buy the plain MDM product, but the former CEO of Zenprise doesn’t think many will.
Now vice president and general manager of mobile solutions for Citrix, Amit Pandey said that standalone MDM is a tough sell these days. “Almost invariably, the first couple months after installing MDM, people ask ‘can you do something about my apps, do you have a way of securing email attachments and a way of giving me a corporate intranet browser?’” he said.
Even though Zenprise had around 100 developers, it would have been tough to respond to all those demands, he said. “We were feeling pressure from larger enterprises to offer data, secure email, secure browsing, and tie it into other third party and native apps,” he said. “We didn’t feel we had the resources to really deliver a lot of these pieces.”
At Citrix, he has quadrupled the number of engineers in his group working on those kinds of applications, Pandey said.
“It’s going to be hard for standalone vendors to do all this on their own,” he said. “If not more partnerships, we’re going to see a lot more consolidation in this space.”
In each of the last two years, there were five acquisitions of MDM vendors, according to the 451 Group. Some MDM vendors, like MobileIron and AirWatch, have added app management functionalities. And traditional enterprise vendors like IBM, Dell, and Microsoft have also been offering mobile management products, offering new competition to the standalone MDM providers.
It sounds like this release is really a combination of relevant products from the two companies without a lot new to add. It should have a unified look and feel, Pandey said, since the company has worked on the UI of the products. “We’ve only been together for two months,” he said.
Bring your own device is so 2012. The next big push in the consumerization of IT is bring your own cloud. And just as when consumer devices poured into the enterprise, many IT organizations have already responded with a list of do's and don'ts.
Skyhigh monitors what cloud services employees are using and said that most businesses are surprised at what it finds.
A study by Cisco Systems' Internet Business Solutions Group concludes that the value companies currently derive from BYOD is "dwarfed by the gains that would be possible if they were to implement BYOD more strategically."