Sales were up more than 3x from the previous quarter.
The corporate phone is dead. Long live BYOD.
The latest comScore US market share figures came out this week and one thing was apparent: The two companies-- BlackBerry and Microsoft -- that want to be your corporate phones are doing badly in the US, and both are on a downward trend neither appears to be able to reverse.
It got me thinking that perhaps the whole notion of a corporate phone, one that gets handed out to each employee as part of the orientation package, is just a dead concept -- at least in the US.
Phones running Windows Phone 7 were first released in the US in May 2011. Windows Phone 8 was released in October 2012. In spite of having promoted these phones intensely and offering a decent choice of hardware, especially the Nokia Lumia line, Microsoft's US market share numbers remain abysmal. It's stuck at around 3 percent and dropping slightly every month.
This is in spite of the fact that the Nokia booth at Mobile World Congress was hopping (partly because of the free food, mind you), Yet in spite of some apparent interest in Europe -- the numbers from one study had Nokia at 6.2 percent in Europe, double the US numbers -- Nokia doesn't seem to be gaining significant traction in the United States.
Then we have BlackBerry, a company that in spite of its dire straits (or maybe because of them) didn't even have a booth at Mobile World Congress, although it did demonstrate its phones at a couple of press events before the conference began. I got a chance to see and try the Z10 and I was impressed with what I saw, but it doesn't appear to be enough.
In the most recent comScore numbers, which (to be fair) cover the period just prior to the release of the new Z10 and Q10 phones, BlackBerry continued its downward trend that started in 2009 when BlackBerry controlled 40 percent of the US smartphone market. Since then it has been like the old Bruce Springsteen song, a rider on a down bound train, losing market share steadily every single quarter, bleeding away until this most recent report when it dropped from 7.8 to 5.9 percent.
Apple is playing defense with iWork for iCloud, while Microsoft is going on offense with Office Mobile. The prize? Tens of millions of iPhone users.
What do you do when you set a policy and even executives blatantly flout it to get their job done? Something has to change and you have to think through all the implications between your policies and processes.
The problem with protecting confidential information isn't the technology -- it's you. BYOD and security are going to be in conflict so you need to start thinking about what to protect. The simple hashtag could be the way to start.
In spite of all the obvious benefits, enterprise social projects fail more often than not. Here's why.