But uptake has slowed.
Next Android: KitKat, not Key Lime Pie
The next version of Android will go by the internal Google name KitKat, leader Sundar Pichai has revealed on a Google+ post.
Google names each new release after a dessert, and the first letter has been incremented in alphabetical order -- version 2.3 was Gingerbread, 3.0 was Honeycomb, version 4.0 was Ice Cream Sandwich, and 4.2 was Jellybean. A lot of folks have been referring to the next version as Key Lime Pie, but looks like Google pulled a fast one.
Whatever it's called, the next version of Android is rumored to include a range of incremental improvements designed to make sure it's on par with or ahead of iOS 7, such as social media integration, cross-platform SMS. It could also include security improvements for impras well. The most recent rumors say it's due to come out in October.
Pichai also said that Android activations have now surpassed 1 billion.
Google's plan to bring Chrome packaged apps to Android and iOS is part of its strategy to make the web the primary platform for users. Converting Apple device owners will be a challenge.
Most companies understand that they need a social media presence, but many are flying by the seat of their pants instead of crafting a social media plan that aligns closely with business goals.