Apple's iWork will be free with new iOS devices -- who needs Office for iOS now?
At today's Apple press event, CEO Tim Cook just told the audience that it's making its iWork suite free on all future iPhones and iPads. Previously, the suite cost $79,
iWork includes several productivity apps that compete indirectly with Microsoft Office, which is only available in very limited form for iOS as part of an Office 365 subscription. Those apps are Pages (a word processor), Numbers (a calculations product), and Keynote (for presentations). Cook also announced that iMovie (for creating videos) and iPhoto (photo retouching) will also be free.
Making these apps free will all-but eliminate consumer demand for Office on iOS devices, although business users with Office 365 subscriptions may still find a use for it.
Microsoft has come under lots of criticism over the last two years for not porting a full working version of Office over to iOS. Now, it's probably too late for any such port to matter.
Customers have taken control of the buying process, and gone are the days of the carefully crafted marketing message. That means you have to deliver relevant, quality content in the proper context of the customer's situation and device they are using -- and that's a huge challenge for most companies.
Four months after Quip launched on iOS, the company delivers on its promise of an Android app for its eponymous word processor. Today's release comes on the heels of a major update to its Web and iOS apps that finally lets you import Microsoft Word files, a feature the Android version lacks for now. Still, with these two updates, Quip edges closer to its ideal of being a collaborative cross-platform word processor.