With its Bluetooth-based iBeacons turned on in all its U.S. stores, Apple is both attempting to improve customer experience and demonstrate its new location-based notification service. While retail is a natural fit for iBeacons, the teachnology has potential well beyond the store or mall. Here are ten other industries and spaces where iBeacons could deliver killer value.
VMware veteran quietly leaves to build mobile enterprise startup
A 10-year VMware executive, most recently responsible for the company’s mobile virtualization technology, has left the company and is in the early stages of building a startup.
Srinivas Krishnamurti was senior director for mobile enterprise solutions for VMware, which includes Horizon Mobile, the product that uses virtualization to separate corporate and personal data on mobile phones.
Last week was Krishnamurti’s official first week free from VMware. He’s not ready to say much about the new venture but revealed to CITEworld that he’s raised a seed round for a startup that will be in the enterprise mobile space. Other than saying that it won’t be related to MDM or mobile app management, Krishnamurti declined to offer more details about the direction of the business. He plans to talk more in a couple of months.
Krishnamurti said the timing was right for him to leave VMware. “I was at VMware for 10 years and have had a great opportunity to start and build out a number of new initiatives and products during my time there. My last project there was launched recently and I figured it was the right time to open a new chapter in my career by venturing out on my own,” he said.
His bio, still displayed on VMware’s website, says that he “played an instrumental role in VMware's entrance in the mobile space.”
VMware’s Horizon product has been years in the making and slow to take off. The company started talking about the technology in 2010 but struggled to convince phone makers to build its technology into their devices. The technology has been criticized, too, because while it’s very secure some say it causes a performance hit on phones that use it.
BlackBerry has a lot of hurdles to cross to stage a comeback but one in particular might be especially tough to overcome: the operators. My experience getting started with the Z10 shows AT&T, at least, doesn't seem to find the Z10 a priority.