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Why 200 million workers want Windows tablets instead of iPads
A Forrester Research study from yesterday got a lot of attention because of one surprising fact: workers would rather have a Windows tablet at work than an iPad.
Buried a little deeper is one likely reason why -- and it also explains why Microsoft might never put out a version of Office for the iPad.
First, the surprise. In a survey of nearly 10,000 employees from 17 countries, 33% said they'd prefer a Windows tablet for their next work tablet. Based on Forrester's estimates of the total size of the "information worker" market, that means 200 million people are clamoring for a Windows tablet.
Only 26% wanted an iPad for work, and 12% would pick an Android tablet. That seems pretty startling to the tech press, given the middling reviews and sales performance of Windows 8 and Surface so far.
The numbers were switched around in similar proportions for smartphones: 33% want an iPhone for work, 22% an Android phone, and only 10% a Windows Phone.
But equally interesting was the chart of common app usage for work on PCs, tablets, and smartphones. The top work app on all three devices was email. After that, it split in an interesting fashion.
Check it out:
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