But uptake has slowed.
Windows Blue and Microsoft's continuous upgrade strategy
Microsoft yesterday confirmed Windows "Blue," an upgrade to Windows 8, but analysts remained uneasy about how the faster release cadence that Blue represents will be digested by businesses.
"Microsoft is going to be on an annual release cycle, and enterprises will have to figure out how to get used to it," said Frank Gillett of Forrester Research.
Blue, the code name bandied about for months by Microsoft-centric bloggers like Mary Jo Foley of ZDNet and Paul Thurrott of Super Site for Windows, exists, said Frank Shaw, the head of Microsoft's communications group, on a company blog Tuesday. He did not say, however, when the upgrade will debut, whether Microsoft will follow its traditional path of offering public previews to customers prior to its launch, or even whether it come with a price tag.
Most, however, believe that Blue will land this summer, likely after the BUILD 2013 developers conference gives Microsoft a chance to show it off. BUILD 2013 will take place June 26-28 in San Francisco.
And it's probable that Blue will inaugurate an annual upgrade schedule, where Microsoft issues smaller-scale updates to its newest OS at a faster pace than the historical average of around three years between Windows editions.
Shaw was clear about Blue's purpose and how it fit into Microsoft's self-professed transition from a software developer to what CEO Steve Ballmer last year dubbed a "devices and services company."
"This continuous development cycle is the new normal across Microsoft," Shaw said. Microsoft, he added, has "a clear view of how we will evolve the company" with "plans to advance our devices and services, a set of plans referred to internally as 'Blue.'"
How that kind of schedule -- annual, or as Shaw put it, "continuous" -- plays to Microsoft's core customers, including enterprises and government agencies, is a big question.
Large organizations are notoriously conservative in their adoption of upgrades, and for good reason: They worry that without comprehensive testing an update could break a critical workflow.
This week's updates to three core Windows 8 apps provided a perfect example. Microsoft's refresh of the Calendar app disabled synchronization with the cloud-based Google Apps for Business suite. Any firm running Google Apps that told workers to apply the Calendar update would have found the latter useless.
Nonetheless, Patrick Moorhead, principal analyst at Moor Insights & Strategy, said this year is too early to find out whether enterprises could adopt to the faster release tempo.
"Commercial hasn't started deploying Windows 8 yet," Moorhead said. "Maybe in a couple of years, when Windows 9 is out and both enterprise and consumers are deploying the operating system, an update like Blue -- that adds features to the UI -- could change, for example, training [in businesses]. But it's way too early to know if [the faster pace] is a positive."
Michael Cherry of Directions on Microsoft, a Kirkland, Wash. research firm that specializes in tracking Microsoft's moves, agreed that there were too many unknowns -- and too few knowns -- to predict how, or even if, businesses will climb on the faster release train.
"What are the mechanics of doing the roll-outs?" Cherry asked. "Is it a clean process? Microsoft has improved their imaging tools a lot, but there has to be a compelling reason to upgrade [for enterprises]. Even if these updates are free, I still have to incur the expense of rolling them out."
Few companies can afford a permanent deployment staff to push frequent OS upgrades to employees, Cherry noted. But to keep up with Microsoft's clip, enterprises without such a staff will be forced to pull IT personnel from other projects to handle the annual upgrades.
That won't go down easy at enterprises.
Corporations often take years to roll out a new operating system, and often skip editions as a result: That's what happened when businesses migrated from Windows XP to Windows 7, sidestepping Vista. And the same process will probably repeat, as companies that only recently wrapped up their Windows 7 deployments take a breather and avoid Windows 8.
But whether that approach can work with an accelerated release cycle remains a mystery.
"Service packs perform a different role," Cherry acknowledged, referring to the irregular bug fix and security patch roll-ups that Microsoft has issued in the past for Windows. Even so, he turned to the service pack (SP) example in the absence of anything better.
Google's plan to bring Chrome packaged apps to Android and iOS is part of its strategy to make the web the primary platform for users. Converting Apple device owners will be a challenge.
Most companies understand that they need a social media presence, but many are flying by the seat of their pants instead of crafting a social media plan that aligns closely with business goals.