But uptake has slowed.
VIDEO: Microsoft's Remix Project, a special Surface for musicians
Today at Microsoft's Surface 2 introduction in New York, the company demonstrated its Remix Project, which lets musicians and DJs remix songs using a Windows 8.1 application, a Surface tablet, and a special hardware pad in place of a keyboard. The pad is known as a "blade," and Microsoft has hinted that other special-purpose blades will be available as well.
Google's plan to bring Chrome packaged apps to Android and iOS is part of its strategy to make the web the primary platform for users. Converting Apple device owners will be a challenge.
Most companies understand that they need a social media presence, but many are flying by the seat of their pants instead of crafting a social media plan that aligns closely with business goals.