I never thought I'd say this, but my next PC may just be an iPad Air
I've managed to resist buying a tablet. I've never seen much point to them, honestly, given that my household already contains a couple of laptops (a work-issued Windows 7 ThinkPad and an ailing old MacBook Pro) and iPhones. If I need to do serious writing and ediitng on the road, I bring a laptop. Around the house and on my commute and for most meetings, I simply make do with my iPhone.
But my Macbook is dying. And after reading the latest crop of reviews for the new iPad Air, I might do what was once unthinkable and replace my full PC with a tablet that can't even run Microsoft Office.
Here's why. I recently took a vacation to New York City to visit friends and relatives. I specifically turned off my work email, but I made the mistake of checking Twitter, and saw that the illustrious CITEworld staff had posted a few articles. I wanted to change the order of those articles and promote them via the CITEworld Twitter account. I was able to accomplish all this through Safari on my three-year-old iPhone 4, which is still running iOS 6. I even made a couple of edits, thinking all the while how it would be nice to have a bigger screen and larger on-screen keyboard to work on.
Meanwhile, I was able to entertain my 7-year-old daughter during plane and train rides by downloading a couple of kids' apps.
But what about Office? Well, it turns out that I almost never use Office anymore. I record interviews using the built in Voice Memos app on my iPhone, or take notes on the PC version of Notepad -- it starts up much faster than Word and I can copy and paste quotes into our content management system without using the special "paste from Word" function that doesn't work quite right (it usually messes up the formatting, forcing me to manually edit HTML). I don't do any hardcore number crunching, so I never need Excel. I haven't built a PowerPoint presentation in eons.
Then came the iPad Air reviews today.
I understand that these reviewers were hand-selected by Apple to get early access to the device, so they're probably more prone to be friendly to Apple than your average consumer who just shelled out a few hundred bucks for a new gadget and are comparing that expenditure with, say, a plane ticket to New York. That said, these are all serious reviewers who get early access to all kinds of gadgets, and I trust them. And, without exception, they say the Air is a notable leap over past iPads. They all praise its light weight -- just over 1 pound -- and surprisingly long battery life, which is at least 10 hours. But most of all, they praise the apps:
Customers have taken control of the buying process, and gone are the days of the carefully crafted marketing message. That means you have to deliver relevant, quality content in the proper context of the customer's situation and device they are using -- and that's a huge challenge for most companies.
Four months after Quip launched on iOS, the company delivers on its promise of an Android app for its eponymous word processor. Today's release comes on the heels of a major update to its Web and iOS apps that finally lets you import Microsoft Word files, a feature the Android version lacks for now. Still, with these two updates, Quip edges closer to its ideal of being a collaborative cross-platform word processor.